Unfiltered Fresh Ginger: Ginger Ale by Bruce Cost – Pomegranate with Hibiscus

Ok, it has happened.  I am about to review the longest named soda I’ve ever seen.  Keep in mind at this point TheSodaJerks.net is home to nearly 500 reviews and this is by far the most obscenely long name we’ve come across.  Fresh Ginger: Ginger Ale by Bruce Cost – Pomegranate with Hibiscus is what’s in front of me and it will hence forth be called Bruce’s Pomegranate.  The first thing I noticed about Bruce’s Pomegranate is the amount of sediment sitting at the bottom of this bottle.  There are large chunks of something… like terrifyingly large chunks.  Some of them look are small dog treat sized and it’s frightening.  I’m now looking at the ingredients to see what this could be and I’m pleased to see it uses pure cane sugar as a sweetener.  It also seems to include brewed hibiscus with filtered water.  Maybe the large chunks are bits of hibiscus?  After consulting the website I’ve now learned that these large chunks are ginger and upending this bottle a few times should re-mix the formula I’m about to consume.  For the record this didn’t make me feel any better.  Smell time.

A floral yet lemon scent wafts out of the mouth of the bottle.  While the bird sizes pieces of ginger may still frighten me the aroma has calmed some of my nerves and pushes me to take a sip.  It does smell a bit like a cleaning solution, but since Bruce’s Pomegranate uses fresh lemon juice this can be excused.  Taste time.

That’s certainly the very definition of a natural ginger ale.  The burn hits the back of my throat almost immediately and I welcomed it.  What I can only assume is the pomegranate adds a slight twist on the normal ginger flavor with the smallest amounts of fruit sensation.  I’m not sure there are many flavors out there that could go toe to toe with this level of ginger and come out the victor.  I honestly have no idea what to look for in the way of hibiscus flavoring, but I can tell you the pomegranate is not alone.  There is a tiny friend of pom that rushes past on occasion adding a bitter aftertaste to every few sips. 

The carbonation levels are lower than you might think while still being noticeable to the overall experience.  Meanwhile the back of my throat has caught fire and here is where I realize that I’ve grown as a soda drinker.  When I started this site a natural ginger ale would scare me off with the level of pain it could cause to my mouth.  Now I appreciate a good burn although I would compare Bruce’s Pomegranate to more of a ginger beer due to the flame being set so high.  With the last few sips disappearing into my stomach what I think is the hibiscus flavor is making a push towards the front.

 I’ve started consuming most of the sediment and honestly I didn’t even notice I was doing it.  With a final gulp this ginger ale is finished.  While an all-natural ginger ale at heart the pomegranate/hibiscus combination added a little something to the drink overall.  Heck, even the lemon juice was present at times.  It may be a bit too harsh on the throat for some, but if you’re a fan of ginger ale at all then I recommend you pick this up. 

Verdict – Buy a Pack


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Whenever we go out. The people always shout.  There goes Unfiltered Fresh Ginger: Ginger Ale by Bruce Cost- Pomegranate with Hibiscus... Dah dah dah dah, dah dah dah!