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A gas station with people loitering in the parking lot displaying the latest modifications to their cars and playing loud music is typically something I avoid. Typically is the key word, at this moment though, convenience wins the day. So I park my car at this gathering point/convenience store and maneuver my way through a crowd who doesn't seem unfamiliar with this form of tailgating. I finally reach the beverage cooler and slowly reach into the rack for the mainstream beverage I love so well. But wait, what do we have here in the row just underneath my favorite? Hooter's Energy Drink. Yes that's right folks, an energy drink produced by the infamous Hooters franchise. Many unfortunate slogans adorn this tasteful product and are worthy of repeating here. The first slogan boldly proclaims "Delightfully Unrefined Energy," Whatever that means. Second, on the back of the can a disclaimer advises potential consumers who are pregnant or children to stay away. Third, I am told in the traditional hooters orange bubble lettering that this beverage is an official sponsor of a NASCAR driver. Gimmicks aren't my thing, so considering the previous descriptions; this product is off to a disadvantaged start. Also, I'm a little frightened that they felt the need to tell children not to drink this.
Driving home I pop the top and begin to quaff this unusual potion, apprehensive as to what I might discover. A lightly carbonated orange colored fluid greets me, and the accompanying taste is best described as an ambiguous fusion between lemon-lime and bubble gum. Both the lemon-lime and bubble gum flavors are mild and are barely noticeable from the first few sips. There is a strong element of sweetness that is neither overpowering nor unpalatable. I continue to consume Hooters Energy Drink to see if any more dimension of the beverages taste reveal themselves, but they do not. The bubble gum/lemon-lime taste remains static throughout the experience, as does the carbonation. The taste isn't bad, and I've certainly had much worse. I don’t dislike this, but I'm not crazy about it either.
Relieved that the can is empty, I reflect back on the entire experience. This is a drink with a strange gimmick, coupled with a mediocre taste. So the review of this cans contents is somewhat predictable.
Review: Buyer Beware. This product fails to pay any real dividends on its labels hype. Plus, A restaurant inspired energy drink seems strange and counterintuitive in my opinion. I can’t tell you not to buy a can, but I can assure you that I certainly will not purchase Hooters Energy Drink again.
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Tuesday, November 9, 2010 at 12:41PM 
Who knew that Hooter's was famous for their energy drinks?
Reader Comments (1)
How can something be bad when there is a hot chick on the product? I've only seen cockroaches at my local Hooters a handful of times. I'm sure they make a fine beverage.