Aside from the apple, blueberries are my favorite fruit, so I thought why not Blueberry be my first Izze product?
First of all Izze products have a great look to them. A simple, clean logo with simple text. Secondly this is way different from your typical fruit flavored soda, in fact they call this sparkling fruit juice, which is much more accurate since it contains 70% fruit juice. I don't need to get too into this stuff since the other half of this site reviewed their Blackberry way back when.
So getting to the drink, it's carbonated blueberry juice. Don't expect something like a cherry, orange, grape or other fake fruit flavored soda, this is fruit juice, no question. Because it's fruit juice it's very heavy and thick and has a bold taste. This isn't bad, but it's not something you should pick up expecting the style of the previous drinks I mentioned. The first tastes hits a little hard but once you start drinking it you appreciate that it is what it says, sparkling fruit juice.
In the way I compared Virgil's Black Cherry to fine wine and Safeway Black Cherry to box wine, this is like comparing blueberry gummy snacks to blueberries. This is the real deal.
Verdict: Buy a bottle!