IZZE - Sparkling Blackberry

Today's drink review installment is not so much a soda, as a sparkling water. I'm counting it though, as it is a carbonated, flavored, non-alcoholic, beverage. As the title says, I'm reviewing IZZE Sparkling Blackberry. Before we I start this I must say that I really enjoy their logo, I would happily wear it on clothing.

According to the label this is 70% pure fruit juice, which is a nice change from the normal 10-20% that other drinks might have in it. I'm especially thirsty right now, so hopefully this helps quench as well. I haven't liked flavored sparkling water in the past, but I must say this is a pleasant surprise. The blackberry flavoring is strong, but not so strong it over powers your tastebuds. It leaves your tongue fizzing for a few seconds after you've drank it, and the flavor of blackberry definitely stays with you. The label also states that each bottle is equal to two servings of fruit based on the USDA's 2005 Dietary Guidelines.... but to eat whole fruits as well.

I'm very happy with the honesty, and simplicity of this company. It's a carbonated fruit juice drink... and it does that job very well. The after taste stayed with me longer than I'd like, but it's not something that would keep me from buying it. In fact I look forward to trying other flavors in the brand.


Verdict: Buy a Pallet!

~A